Offer Analytics
Where Analytics Appear
Section titled “Where Analytics Appear”UpsellBay surfaces performance data in two convenient locations:
- Global Dashboard: Provides aggregate, date-range reporting across all active campaigns to gauge overall plugin impact.
- Offer Editor: Displays a read-only performance summary directly within the individual offer configuration screen for quick, contextual insights.
Metrics Captured
Section titled “Metrics Captured”To help you measure ROI accurately, UpsellBay tracks the following metrics for each offer:
- Views: The number of times the offer was successfully rendered to a shopper.
- Accepts: The number of times the shopper clicked to add the offered item to their cart or order.
- Dismissals: The number of times the shopper explicitly clicked the close/dismiss button on the offer.
- Revenue: The total monetary value attributed to the offer (calculated from successful checkout completions).
- Discount Total: The aggregate value of discounts applied specifically through this offer.
- Orders: The total number of unique orders that include this offer.
- Accept Rate: The conversion percentage (Accepts divided by Views).
How To Interpret The Data
Section titled “How To Interpret The Data”Understanding the context behind the numbers helps refine your strategy:
- High Views + Low Accepts: Often points to weak product fit, uncompelling copy, or a discount that isn’t enticing enough. Consider testing a different offer goal.
- Low Views: Usually indicates that the targeting rules are too strict, the trigger products aren’t getting traffic, or the placement is currently disabled.
- High Accept Rate + Low Revenue: Can still be a major win! If the offer is on a low-traffic product but converts well, it is successfully driving incremental AOV. Leave it active.