Campaign Type: BOGO Discount (Buy X Get X)

A BOGO (Buy One, Get One) discount is a popular promotional tool that rewards customers with free or discounted items when they purchase a specific quantity of a product. This guide covers the "Buy X Get X" type, where the item the customer "gets" is the same as the item they "buy".

This is the perfect campaign type for scenarios like:

• "Buy 2 T-Shirts, Get 1 Free"
• "Buy 3, Get 1 Free" on specific items.

This guide will walk you through every field required to set up this campaign type.

Step 1: Set Core Campaign Details

To begin, navigate to CampaignBay → Add Campaign. First, define the campaign's name, its core logic, and its initial state.

• Campaign Title: Give your campaign a clear and descriptive name. Example: Hoodie BOGO Deal.

• Select Discount Type: From the dropdown menu, choose Buy X Get X. This will reveal the specific fields for this BOGO campaign.

• Select Status:

  • Active: The campaign will be live as soon as its start time is reached.
  • Inactive: The campaign will be saved as a draft and will not run until you manually activate it.

Step 2: Set the Discount Target

This crucial step defines which products in your store are eligible for the BOGO offer.

The DISCOUNT TARGET dropdown provides options to apply the offer to your entire store, specific products, or categories.

Learn More About Targeting

The "Discount Target" setting is a powerful feature shared by all campaign types. We've created a dedicated guide to explain all of its options and conditional fields in detail.

Read the Full Guide: Targeting & Conditions →

Step 3: Define the BOGO Rule

This is the core of the "Buy X Get X" campaign. You define the quantities required for the deal.

• Buy Amount: Enter the number of items a customer must purchase to qualify for the offer.
• Get Quantity: Enter the number of items the customer will receive for free.

Example: To create a "Buy 2, Get 1 Free" offer, you would set:

• Buy Amount: 2
• Get Quantity: 1

A customer would need to add 3 of the same item to their cart to receive the 3rd one for free.

Step 4: Set Other Configurations (Optional)

This section provides additional rules for your campaign.

• Exclude Sale Items: Check this box if you do not want this campaign's discount to apply to products that are already on sale in WooCommerce. This is useful for preventing "double discounting."

• Enable Usage Limit: Check this box to set a maximum number of times this campaign can be used across your entire store. Once the limit is reached, the campaign will automatically become inactive.

Step 5: Set the Schedule (Optional)

For a Scheduled Discount, setting the duration is essential. This section controls when your campaign will automatically start and end.

• Start Time / End Time: Use the date and time pickers to set the exact moment for the campaign to activate and expire.

Timezone Information

All dates and times are based on the timezone you have configured in your main WordPress settings under Settings → General → Timezone. The system automatically handles all UTC conversions for you.

Learn More About Automation

The status of your campaign is closely tied to the scheduling system, which uses WordPress Cron to automate activation and expiration.

Read the Full Guide: Scheduling & Automation →

Step 6: Define Display Configurations

This section is unique to BOGO campaigns and controls how the offer is communicated and applied.

• Automatically Add Free Product To Cart: This is a powerful user experience feature.

  • If checked: When a customer adds the "Buy Amount" (e.g., 2 items), the free "Get Quantity" (e.g., 1 item) will be automatically added to their cart at no cost.
  • If unchecked: The customer must manually add the total quantity to their cart (e.g., 3 items). The plugin will then automatically apply a discount equal to the price of the "Get Quantity" (1 item).

• Product Page Discount Message Format: Enter a message to display on the product page. Use placeholders like {buy_quantity} and {get_quantity} to make it dynamic.

  • Example: Buy {buy_quantity} and get {get_quantity} free!

• Cart Page Discount Message Format: Enter a message to display in the cart. Use {title} to show the campaign name.

  • Example: Discount '{title}' has been applied!

• Cart Page Message Location: Choose where the cart message should appear (e.g., next to the line item name).

Step 7: Save the Campaign

Once you have configured all the options, click the Save Campaign button. You will be redirected to the "All Campaigns" list where you can see your new BOGO offer.

Next Steps

You have now learned about the main campaign types. It's time to explore the global settings that control your entire discount system.

• Configuring the Settings →