Offers
The Offers section controls the coupon settings CartBay uses when a recovery email step includes a coupon. In the current version, Offers focuses on CartBay-generated discount coupons; broader incentive types are reserved for future expansion.
Where to Find It
Section titled “Where to Find It”Open WooCommerce > CartBay > Offers.
Coupon history is available through the View coupon history and details button.
Purpose
Section titled “Purpose”Offers define the incentive used by coupon-enabled recovery emails. The Recovery Sequence decides which email steps include coupons. The Offers section decides what those coupons look like.
Coupon Type
Section titled “Coupon Type”Coupon Type controls how the CartBay-generated discount is calculated.
Default: Fixed Cart Discount.
Options:
| Type | Meaning | Use when |
|---|---|---|
| Fixed Cart Discount | Applies a fixed store-currency amount to the cart. | You want predictable margin impact. |
| Percentage | Applies a percentage discount to the full cart total. | You intentionally want the discount to scale with cart value. |
When Percentage is selected, the UI shows a warning because the discount applies to the full cart total, regardless of which products the buyer adds or the final cart value.
Coupon Amount
Section titled “Coupon Amount”Coupon Amount controls the numeric discount amount.
Default: 10.
For fixed-cart coupons, enter the store-currency amount. For percentage coupons, enter the percentage number, such as 10 for 10% off.
The Offers section shows a live discount summary so administrators can confirm what future coupon-enabled emails will include.
Coupon Expiry
Section titled “Coupon Expiry”Coupon Expiry controls how long CartBay-generated coupons remain valid after they are created.
Default: 7 days.
Allowed range: 1 to 365 days.
Shorter expiry windows create urgency. Longer expiry windows reduce friction but can leave incentives available after the shopper’s purchase intent has cooled.
Discount Summary
Section titled “Discount Summary”The Discount Summary explains the current coupon configuration in plain language. It updates when the coupon type, amount, or expiry fields change.
Example:
Recovery emails with coupons enabled will include a $10 off discount coupon. Expires 7 days after generation.Use the summary to verify the merchant-facing meaning of the settings before saving.
When Coupons Are Generated
Section titled “When Coupons Are Generated”CartBay generates coupons only for recovery sequence steps where Include a recovery coupon is enabled.
Default behavior:
- Email 1: coupon disabled.
- Email 2: coupon disabled.
- Email 3: coupon enabled.
Generated coupon behavior:
- Code prefix is
CARTBAY-. - One active coupon is generated per CartBay session.
- Coupons are single-use.
- Coupons are individual-use.
- Coupons are restricted to the captured email.
- Session meta stores
_cartbay_coupon_codeand_cartbay_coupon_expires_at. - Coupon meta stores CartBay session and generated-coupon context.
Coupon Validation
Section titled “Coupon Validation”CartBay validates generated coupons against restored session identity and restored/checkout email. This prevents a recovery coupon from being used outside the matching recovery flow.
CartBay also avoids applying recovery coupons when the cart contains WooCommerce Subscription products or subscription variations.
Coupon History
Section titled “Coupon History”Coupon History is read-only and shows CartBay-generated coupons with recovery context.
Summary cards:
- Generated.
- Active.
- Used.
- Expired.
Table data:
- Masked coupon code.
- CartBay session.
- Discount.
- Usage.
- Expiry.
- Status.
The More action expands row-level details such as full code, generated email, email restrictions, restore click timestamp, recovered order, and session recovery events.
Best Practices
Section titled “Best Practices”- Start with a fixed-cart discount that protects margin.
- Use coupons later in the sequence unless the store has a proven first-email discount strategy.
- Keep expiry short enough to encourage action.
- Review Coupon History before increasing discount amounts.
- Avoid percentage offers for high-value carts unless margins support them.