---
title: Offer Types & Goals
description: Choose the right offer type and goal for each stage of the WooCommerce buying journey.
---

## Placement-Based Offer Types

<img
  src="/upsellbay/assets/screenshots/offers/upsellbay-offer-types.png"
  alt="UpsellBay Offer Types"
  data-lightbox="true"
/>

### Product Page Offer
Displayed immediately after the add-to-cart form on the product page. This placement is ideal for companion recommendations, required accessories, and "frequently bought together" style cross-sells.
[Learn more about Product Page Offers](/upsellbay/storefront/product-page-offer)

### Cart Offer
Displayed within the cart review area. This placement is highly effective for threshold-helper offers (e.g., "Add $5 to get free shipping") or direct cross-sells while the shopper is evaluating their intended purchases.
[Learn more about Cart Offers](/upsellbay/storefront/cart-offer)

### Checkout Bump
Presented seamlessly within the checkout flow, typically right before the final order submission. Best utilized for low-friction, impulse-buy accessories, expedited shipping options, or extended warranties.
[Learn more about Checkout Bumps](/upsellbay/storefront/checkout-bump)

### Thank-You Follow-On Offer
Shown exclusively on the "Order Received" page after the primary checkout is complete. Perfect for capturing post-purchase momentum with exclusive, second-purchase follow-ons without risking the initial sale.
[Learn more about Thank-You Offers](/upsellbay/storefront/thank-you-offer)

## Goal Classifications

Beyond their placement, every offer is assigned a **Goal** classification. While goals do not alter the physical placement of the offer, they are critical for internal organization, smart conflict prevention, and precise reporting interpretation:

- **Add-on**: A complementary item that enhances the main purchase (e.g., batteries, protective case).
- **Upgrade**: A superior or more expensive version of the item the customer is currently considering.
- **Protection**: Warranties, shipping insurance, or extended support plans.
- **Threshold Helper**: Items strategically priced to help a customer cross a promotional boundary (like free shipping or a bulk discount).
- **Follow-on**: A distinct, secondary purchase proposition made after the initial transaction has been secured.