---
title: Welcome to UpsellBay
description: Increase WooCommerce average order value (AOV) with native order bumps and journey-integrated offers.
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---

import { CardGrid } from '@astrojs/starlight/components';
import Card from '../../components/starlight/Card.astro';
import WPAnchorBayFooter from '../../components/WPAnchorBayFooter.astro';


## What UpsellBay Is

UpsellBay is a WooCommerce-native offer engine that helps merchants increase average order value without replacing the existing store journey. It adds relevant offers directly into the places shoppers already use:

- Product pages
- Cart
- Checkout
- Thank-you pages

It is built for stores that want measurable upsells, cross-sells, and order bumps while keeping WooCommerce familiar for both shoppers and store teams.

## What Problems It Solves

UpsellBay is designed for stores that want to grow order value without adding funnel-builder complexity or disrupting checkout. It helps solve a few common problems:

- Shoppers miss relevant add-ons because offers appear too late or not at all
- Cross-sells feel disconnected from the actual WooCommerce journey
- Checkout upsells often require replacing or heavily customizing checkout
- Store teams need offer performance data without collecting customer PII
- Merchants want higher AOV without rebuilding storefront flows that already work

## Who Should Use It

UpsellBay is a good fit for:

- WooCommerce merchants who want to increase AOV with native offers
- Store managers who need a simple, operational workflow inside **WooCommerce -> UpsellBay**
- Agencies building upsell systems for client stores without introducing a custom funnel stack
- Teams that want product, cart, checkout, and thank-you offers in one plugin

It is especially useful when you want stronger merchandising and better offer visibility while preserving your current checkout experience.

## How It Works

UpsellBay follows the existing WooCommerce buying journey instead of replacing it:

1. Create an offer in the UpsellBay admin.
2. Choose the placement, product, discount, schedule, and targeting rules.
3. UpsellBay checks whether the offer is eligible for the current shopper and context.
4. Eligible offers render in supported storefront locations.
5. UpsellBay tracks aggregate results such as views, accepts, dismissals, revenue, and discounts.

This lets you test and optimize offers across the full journey while keeping the storefront recognizable and stable.

## What These Docs Cover

This documentation matches the current UpsellBay plugin implementation. It focuses on:

- Merchant setup and daily operations inside **WooCommerce -> UpsellBay**
- Offer creation, field-by-field configuration, and storefront behavior
- Settings, diagnostics, licensing, and retention controls
- Storefront expectations for product, cart, checkout, and thank-you placements
- Developer-facing architecture and extension notes

<br />
<br />
<br />

<CardGrid stagger>
	<Card title="Quick Start Guide" icon="rocket" href="/upsellbay/getting-started/quick-start/">
		Create a real first offer, preview it safely in test mode, and understand what to verify before going live.
	</Card>
	<Card title="Manage Offers" icon="pencil" href="/upsellbay/usage/offers/01-overview/">
		Learn the full offer workflow, from the Offers table to the Add Offer screen, targeting rules, and performance review.
	</Card>
	<Card title="Storefront Placements" icon="setting" href="/upsellbay/storefront/placements/">
		See where UpsellBay renders on product, cart, checkout, and thank-you pages and how placement limits affect visibility.
	</Card>
	<Card title="Developer Reference" icon="open-book" href="/upsellbay/developer/">
		Inspect the public architecture, storage contracts, REST routes, and hooks available to external developers.
	</Card>
</CardGrid>

<br />

## Best Starting Points

- New store: [Introduction](/upsellbay/getting-started/introduction/) -> [Setup Wizard](/upsellbay/getting-started/setup-wizard/) -> [Quick Start](/upsellbay/getting-started/quick-start/)
- Offer builders: [Offers Overview](/upsellbay/usage/offers/01-overview/) -> [Creating an Offer](/upsellbay/usage/offers/02-create/) -> [Targeting Rules](/upsellbay/usage/offers/04-targeting-rules/)
- Store managers: [Dashboard](/upsellbay/usage/dashboard/) -> [General Settings](/upsellbay/usage/settings/01-general/) -> [Data Settings](/upsellbay/usage/settings/02-data/)
- Operations and support: [Help & Diagnostics](/upsellbay/usage/help/) -> [Compatibility Guide](/upsellbay/compatibility/) -> [Data Retention](/upsellbay/data-retention/)

<WPAnchorBayFooter />
