---
title: License Activation
description: Activate, check, reactivate, remove, and understand your UpsellBay license state.
---

## Where License Management Lives

Go to **WooCommerce -> UpsellBay -> Settings -> License**.

<img
  src="/upsellbay/assets/screenshots/upsellbay-settings-3-license-inactive.png"
  alt="UpsellBay Settings: License (Status - Inactive)"
  data-lightbox="true"
/>

### Activate New Key

When you purchase a license, you receive a license key through your email or you can get it from your account page on [wpachorbay.com](https://wpanchorbay.com/my-account/) or the platform where you purchased it.

Input your license key on the **Activate New Key** field and click **Activate License** button. The expected license key format is:

`WPAB-XXXXXXXXXXXX-XXXXXXXXXXXX`

If the format is invalid, Settings returns a validation error instead of sending a malformed request. 

If the license key is valid, the plugin sends a request to the UpsellBay API to activate the license. Once activated, you will see status **Active**.

<img
  src="/upsellbay/assets/screenshots/upsellbay-settings-3-license-active.png"
  alt="UpsellBay Settings: License (Status - Active)"
  data-lightbox="true"
/>

## Related Settings Reference

For the full field-by-field documentation of this area, see [License Settings](/upsellbay/usage/settings/03-license/).