---
title: Email Templates & Customization
description: Craft high-converting messages. Learn how to customize automated emails and use dynamic variables for perfect personalization.
---

The **Email Templates** tab allows you to customize the voice and branding of every message NotifyBay sends to your customers. From instant restock alerts to strategic price drop notifications, you have full control over the subject lines and body content.

---

## 1. Global Email Identity

Before editing individual templates, you must set your store's "From" identity. This is what customers see in their inbox.

![Email Identity Settings](/notifybay/assets/screenshots/email-sender-identity.png)

*   **From Name:** The name shown as the sender (e.g., "My Boutique Team").
*   **From Email:** The email address used for sending. 
    *   *Pro Tip:* Use an email from your own domain (e.g., `hello@yourstore.com`) to ensure high deliverability and avoid spam filters.

---

## 2. Notification Types

NotifyBay automates four distinct customer touchpoints. You can customize each one individually.

### ⏳ Restock Notifications
Sent immediately when an out-of-stock item is replenished.
- **Goal:** Drive the customer back to the product page to complete their purchase.

### ⭐ Price Drop Alerts
Sent to Wishlist subscribers when a product's price hits their target.
- **Goal:** Convert price-sensitive shoppers during a sale or promotion.

### 🔥 Urgency (Hurry) Alerts
A follow-up email sent when a recently restocked item is about to sell out again.
- **Goal:** Leverage "Last Chance" psychology to close hesitant buyers.

### ✅ Verification Emails
Sent when a guest subscribes (if [Double Opt-In](/notifybay/getting-started/configuration/) is enabled).
- **Goal:** Confirm the customer's email address and valid interest.

![Individual Template Editor](/notifybay/assets/screenshots/email-template-editor.png)

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## 3. Dynamic Personalization (Tags)

Personalized emails convert at a much higher rate. Use these **Dynamic Tags** (placeholders) to automatically insert specific data into your messages.

### Universal Tags (Works in all emails)
| Tag | What it inserts |
| :--- | :--- |
| `{product_name}` | The name of the product the user is tracking. |
| `{customer_name}` | The customer's full name (if known). |
| `{customer_first_name}` | The customer's first name (ideal for a friendly tone). |
| `{unsubscribe_link}` | A one-click link to stop receiving alerts for that item. |

### Module Specific Tags
| Tag | Availability | What it inserts |
| :--- | :--- | :--- |
| `{buy_link}` | All except Verification | A direct link to the product. *Includes automatic UTM tracking for analytics.* |
| `{stock_qty}` | Restock & Hurry | The exact number of items currently in stock. |
| `{verify_url}` | Verification Only | The secure link the user must click to confirm their intent. |

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## 4. Automated ROI Tracking

NotifyBay automatically appends **UTM parameters** to every `{buy_link}` inside your emails. 

![UTM Attribution Snippet](/notifybay/assets/screenshots/email-utm-attribution.png)

- **How it works:** When a customer clicks the link in their email, Google Analytics (or other tools) will record the source as `notifybay`.
- **The Benefit:** You can track exactly how much revenue was generated from your restock alerts vs. price drop alerts directly in your store's primary analytics tool.

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## 🛠 Best Practices for High Conversions

1.  **Keep it Focused:** Restock emails should be short and urgent. Use a subject line like *"Good news! {product_name} is finally back."*
2.  **HTML Support:** The message body supports standard HTML. You can use `<strong>`, `<em>`, or even `<img>` tags if you want to include your brand logo.
3.  **The Default Fallback:** If you leave a message body empty, NotifyBay will use its professionally designed built-in template automatically.

> [!WARNING]
> If you customize the **Verification Email**, you MUST include the `{verify_url}` tag. Without it, guest users will never be able to confirm their subscription and will never receive restock alerts.