---
title: Waitlist vs Wishlist
description: Understanding the two core modules of NotifyBay and how they drive different types of revenue.
---

When reviewing your subscriber data in the **NotifyBay > Leads** tab, you will notice that every entry is categorized as either a **Waitlist** or a **Wishlist** type. 

Understanding the difference between these two modules is crucial for effectively managing your subscribers and tailoring your marketing strategies.

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## ⏳ Waitlist (Back-in-Stock)

A Waitlist lead is created when a customer subscribes to be notified about an **out-of-stock** product. 

![Waitlist Form Badge](/notifybay/assets/screenshots/leads-waitlist-badge.png)

- **The Trigger:** The notification email is sent automatically when you update your WooCommerce inventory and the product becomes "In stock."
- **Customer Intent:** These shoppers have immediate intent to buy. They have already committed to your product and are simply waiting for you to make it available.
- **Strategic Value:** Use waitlist volume to **prioritize purchase orders**. If 50 people are waiting for a sold-out item, restocking it is a guaranteed revenue win.

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## ⭐ Wishlist (Price Drop)

A Wishlist lead is created when a customer subscribes to an **in-stock** product because they are waiting for a better deal.

![Wishlist Form Badge](/notifybay/assets/screenshots/leads-wishlist-badge.png)

- **The Trigger:** The customer sets a "Target Price" (e.g., the product is $100, but they only want to pay $80). The alert is sent if you lower the price to meet or beat that target.
- **Customer Intent:** These shoppers are price-sensitive. They want your product but are hesitant to pay the current full price.
- **Strategic Value:** Use "Target Price" data for **strategic discounting**. If most watchers are waiting for a 15% discount, running a flash sale at that exact price point will trigger a massive conversion spike.

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## Strategic Comparison

| Feature | Waitlist | Wishlist |
| :--- | :--- | :--- |
| **Product Status** | Out of Stock | In Stock |
| **Primary Driver** | Inventory Availability | Price Sensitivity |
| **Key Metric** | [Potential Recovery](/notifybay/dashboard/analytics/) | [Pent-up Demand](/notifybay/dashboard/analytics/) |
| **Marketing Goal** | Immediate conversion upon restock. | Strategic conversion during sales events. |

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## Summary: How They Work Together

NotifyBay is unique because it handles both ends of the conversion funnel. 
- While **Waitlists** ensure you don't lose sales to competitors when you're out of stock, 
- **Wishlists** ensure you don't lose sales to bargain-hunters who are waiting for a coupon code or a holiday sale.

By running both modules, you capture 100% of customer interest, regardless of your current inventory or pricing.

> [!TIP]
> You can enable or disable these modules individually in your [General Settings](/notifybay/settings/general-display/).