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title: Dashboard Analytics
description: Turn customer interest into actionable growth. Learn how to read your NotifyBay dashboard metrics and prioritize inventory.
---

The **NotifyBay Dashboard** transforms thousands of individual customer requests into a high-level strategic overview of your store's performance. It helps you stop guessing what to order or when to run a sale by showing you exactly what your customers want right now.

To access your analytics, navigate to **NotifyBay > Dashboard** in your WordPress admin.

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## 1. Top Metric Cards

The four cards at the top of your dashboard provide an instant snapshot of your revenue opportunities and historical success.

### Active Waitlist
This is the total number of unique shoppers currently waiting for out-of-stock items.
*   **The Goal:** Keep this number low by restocking high-demand items quickly.
*   **Merchant Tip:** A rising Active Waitlist during a marketing campaign indicates you are out-performing your inventory—it's a signal to increase your next purchase order.

![Active Waitlist Card](/notifybay/assets/screenshots/analytics-card-waitlist.png)

### Price Watchers
The total count of customers who have set a "Target Price" for in-stock items but haven't purchased yet.
*   **The Goal:** Convert these "browsers" into "buyers" by hitting their target price.
*   **Merchant Tip:** High numbers here mean your products are desired, but the current price is a barrier. Consider a temporary sale to clear this queue.

![Price Watchers Card](/notifybay/assets/screenshots/analytics-card-watchers.png)

### Converted Sales
Your primary **ROI Metric**. This tracks the total number of sales generated *directly* from a NotifyBay email link.
*   **The Goal:** Watch this number grow to prove the monetary value the plugin adds to your store.
*   **How it works:** A sale is counted if a customer clicks an automated restock or price drop email and completes their purchase within your defined [Conversion Window](/notifybay/settings/engine-logic/).

![Converted Sales Card](/notifybay/assets/screenshots/analytics-card-converted.png)

### Potential Recovery
The estimated market value of your current waitlist.
*   **Calculation:** It multiplies the number of active waitlist leads by the current price of those items.
*   **The Goal:** This is the "Money on the Table." Use this figure to justify inventory budgets to your team or bank.

![Potential Recovery Card](/notifybay/assets/screenshots/analytics-card-recovery.png)

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## 2. Historical Demand Trends

This interactive chart displays your lead generation volume over the last **6 months**.

![6-Month Historical Chart](/notifybay/assets/screenshots/analytics-historical-chart.png)

*   **Seasonality:** Identify which months your customers are most active in requesting items.
*   **Campaign Impact:** Correlate spikes in the chart with your social media ads or influencer shoutouts. If an ad drives 500 people to a waitlist, you know that campaign was a success even if you were out of stock.

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## 3. High-Priority Action Tables

Located at the bottom of the dashboard, these tables tell you exactly which products to restock first.

### Top Requested Restocks
Ranks your out-of-stock products by the number of active subscribers waiting for them.
*   **Action:** Restock the product at the top of this list first—it represents your fastest guaranteed revenue.

### Most Wishlisted
Ranks your in-stock products by the number of price watchers.
*   **Action:** If a product has high watchers, it's a prime candidate for your next flash sale or email promotion.

![Dashboard Action Tables](/notifybay/assets/screenshots/analytics-action-tables.png)

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> [!TIP]
> Use the **Refresh** button at the top of the action tables to ensure you are seeing the most recent data if you have been restocking items in a separate browser tab.

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